So What IS Search Engine Marketing For A Contractor….?
First Off… Search Engine Marketing isn’t just being at the top of Google, Yahoo or MSN. Search Engine Marketing includes several different techniques and methods that will all work together in synergy to make sure your website is found when someone is searching for the type of services you offer. You want to be positioned as the local ”authority” on whatever it is that you provide your community and that is going to involve a tad bit more than just being at the top of Google.
Our Search Engine Marketing Packages Include The Following:
1. Competitive Analysis - We’ll actually study your competitors websites and reverse engineer their search ranking. We can see how and why they are ranked and formulate a plan to get you there too. We will study the search activity for your service areas and we can come up with the proper keywords and phrases to target that will be the most likely to bring you serious leads for your contracting business.
2. Website Tune-Up - If we’ve built your website, this won’t be an issue. We build our websites with a solid backbone and everything in place to start off an SEO campaign right. If you’ve designed your website yourself or had it done by someone who didn’t know which way was up then we’ll be ripping through your website piece by piece to make sure your foundation is ready for a serious search marketing campaign. This could include editing your page titles and meta tags as well as updating and adding some new keyword driven content for your visitors. In all honestly it’s probably a better idea to have us build you a new website.
3. Google/Bing/Yahoo Local Business Directories - You want to make sure these search monsters know your business exists, the services you offer and where you offer them. We’ll make sure your listings are setup properly and are completed within the guidelines the search engines want you to follow. We will help you optimize your listings to bring you more local search traffic.
4. Facebook/LinkedIn/YouTube - These are powerful social media websites and are of value to a contractor… Facebook alone has over 400,000,000 million members! And with millions of people in the 25-40+ bracket there is lots of money waiting to be spent with contractors whom are recommend or trusted by friends and associates. It’s critical you and your business be listed on these sites. We take the confusion out of setting up your social media platforms and we’ll include setup of these services (you choose which) for you with our search engine marketing packages. Social Media is the “new thing” and if you’re not riding the wave you’re losing business to the contractors that are… plain and simple. Facebook, LinkedIn and Youtube are probably the best for a contractor or small business.
5. Local Business Directories - This is an important one. With search engines now all trying to produce the best local results for their searchers, they are often spidering local and/or statewide business directories. Making sure your business and website are listed “properly” within these business directories is important, and can carry significant weight in your local ranking. We will spend the time to seek out and setup your listings with these directories. If there is a small yearly or one-time fee required for submission we’ll pay for it when we are managing your campaign as these local links are invaluable.
6. Article & Content Submissions - We will write (with a little help from you) articles and press releases for submission throughout your service region, relevant article directories and content based web portals in an effort to gain you quality “one-way” backlinks to your website.
7. Relevant Link Exchanges – We will setup and manage a partners program on your website. We will initiate link exchanges with other websites (in non competing areas) that are directly related to your services. When done a very small and targeted scale this can be a very effective weapon in your Search Engine Marketing tool box.
8. Pay-Per-Click Campaign & Landing Pages – This is totally optional, but included with our search engine marketing packages. We will spend the time required to setup a locally targeted Google Adwords campaign for. This involves keyword research, setting up all of your ads and keywords within Google and creating several laser-targeted landing pages for the visitors to land on. If they searched for “Kitchen Remodeling” we’ll make sure they land on a page that is designed to do one thing… Generate a lead for a kitchen remodeling job! No matter your construction niche we can help you become competitive with PPC.
We Can Help You Generate More Leads With A Powerful Online Presence
Click Here For Our Search Engine Marketing/Web Site Design Package
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