Choosing The Right Domain Name For Your Contracting Business
How Do You Choose The Right Domain Name For Your Contracting Business…?
Purchasing your domain name is a fairly straight forward deal… Choosing the right one for your business isn’t all that tricky either, yet so many people royally screw it up and let one of their competitors scoop the best name for their local area.
The first domain you want to purchase is obviously your company name. For example.
“ABC Contracting” = www.ABCContracting.Com
“Johns Drywall Co.” = www.JohnsDrywallCo.com
“Bills Plumbing Service” = www.BillsPlumbingService.Com
This is what you’ll be using for your business cards, letterhead and all of your print advertising.
Here’s the kicker… And where everybody screws it up.
Let me ask you a question first…?
If you were new to your area, maybe you’ve lived there quite a while… You needed a Plumber to come and do some work at your home. If you wanted to find a plumbing contractor instantly you’d most likely start your search on the Internet.
Let’s say for example you lived in Victoria… What do you think the first thing you’ll type into a search engine will be…?
“Victoria BC Plumber” or “Victoria Plumbing Contractor”
You’re not going to type in Bills Plumbing Service… At this point in your search you don’t even know who they are!!!
If someone owned the domain name “victoriabcplumber.com” the search engines would be taking notice of the website as an important local resource. It’s quite likely you would find them first.
So what am I getting at…?
Be the first in your area to wrap up your services in a dot com name.
Example… You live in Duncan BC. And own a local roofing business…
DonsRoofing.Com (Company Name)
DuncanRoofingContractor.Com (Internet Marketing Name)
Now your website is going to stand a better chance at being found by local searchers looking for a “Duncan Roofing Contractor.” And if that’s what they searched for… And your site popped up close to the top if not first, WHO do you think they are going to check out first…?
It’s not rocket science… It’s a really simple and often overlooked local Internet Marketing strategy. This is something you could be taking advantage of. It’s first come, first serve… Once the name is taken there is likely little chance they (your competitor) will let it go…
So are you going to wrap up the names for your area or are you going to let your competitors do it first?
Carl Sorensen
Sites4Contractors.Com
